Gender in Advertising: Objectification and Violence

I know that gender roles in advertising gets talked about a lot but I wanted to share this video anyway.  It is done by a group of students at the University of Saskatchewan in Canada.  I especially appreciated the role reversals towards the end.  Enjoy and don’t forget to think about what your mind consumes on a daily basis.

Representations of Gender in Advertising


3 thoughts on “Gender in Advertising: Objectification and Violence

    • Ugh. American Apparel consistently has some of the worst (sexist) ads I’ve seen. Thanks for sharing.

      • They really do. Yet somehow, I was still shocked by this side by side demonstration of their gender-biased advertising. I also have a friend that works for their downtown LA offices…. don’t even get me started on their hiring/personnel practices…

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