I find this video highly refreshing compared to the usual barrage of sexist campaigns such as “save the ta-tas,” or the silly Facebook memes. I’ve seen a couple in the past that were meant to be provacative, and dare I say, titilating. The “I like it on the _____” comes to mind. How are you bringing awareness to something when no one knows what you’re talking about or thinks you are way oversharing?
Back to the video. Who wouldn’t want a gorgeous man reminding them to do a self-breast exam? First of all the method is great. It’s simple and easy to remember. TLC – touch, look, check. Got it. Second of all, if you want to argue that it is going the opposite direction and objectifying men, it is totally obvious these guys are having fun in the video. They are not being used, demeaned, or demoralized. There are in on it. I beleive whole-heartedly that men can be, and are objectified. It is not just something that happens to women. But, I would argue that it is not happening in this video. So enjoy the visual, get a check up, and maybe take a cold shower. 😉
This campaign is done by Rethink Breast Cancer.
“Launched in 2001, Rethink is the first-ever, Canadian breast cancer charity to bring bold, relevant awareness to the under-40 crowd; foster a new generation of young and influential breast cancer supporters; infuse sass and style into the cause; and, most importantly, respond to the unique needs of young (or youngish) women going through it.”
I have a couple of things planned for this month and it is not all going to be light and fun. Breast cancer is a tough reality for far too many women. It is something that affects far too many families. My own included. I lost my grandmother to cancer when I was thirteen and there are still days it knocks me down, panting for breath. I hope to balance my posts with not only stories and hardships, but hope as well. If anyone has a story they’d like to share please feel free to contact me. Also, I just found out the documentary Pink Ribbons, Inc. was on Netflix. I plan to watch it and write a review. I would love it if others wanted to watch it as well and join in on the discussion.